Informação e marketing: o uso da rede social facebook como um meio de marketing digital

Abstract

Social networks are powerful tools for marketing and business relationships with your customers. Being in a social network means that the company is able to answer questions and post relevant content in a short time in order to meet the demand of social networks for agility. Based on the obvious realization that the Internet is becoming a very important medium for marketing, as well as an instrument to bring the company closer to the consumer, this study is based on the Fan Page analysis of the Alliance company to map, evaluate and measure, through the resources offered by Facebook itself, the vision of the client before the company Alliance. Having concluded that the results reinforce the idea that it is necessary to pay attention and be attentive to the needs of the client, this work aims to exemplify how other organizations can analyze their performance in the social network and improve their strategic and marketing planning.