O mútuo controle em processos avaliativos: um exercício crítico dos momentos de interação entre organização e comunidades

Abstract

The present study aims to understand the evaluation processes used by a company to recover a moment of interaction with the community. A public hearing that discussed the environmental impact of a project was chosen as a prime circumstance where, formally, the organization and the public faced each other and established a dialogue. The discussion of evaluation relies on the concept of control mutuality through which we analyze how the parties conduct their relationship and how the company builds a memory about the meeting. The present study is based on the concept of public in a relational matrix, which understands a public as formed through the action. A case study is used to investigate the phenomenon: the extension of the highway SP-083 between the municipalities of Campinas and Valinhos, state São Paulo was analyzed by empirical observations.