A importância do treinamento profissional e da capacitação de pessoas nas empresas: um estudo de caso

Abstract

This article presents a case study on the importance of professional training and the empowerment of people in companies. The main objective is to demonstrate the importance of training a company's professionals for its marketing success and problem solving in many variations. The study of a bibliographical survey where authors who deal with thematic issues were selected. Then, a case study is presented that demonstrates clearly and concisely as two phases of a company in front of professional training: before and after its restructuring where or the training is present. The results of the beneficially scheduled training, combined with the new institutional and organizational guidelines, are brought to the company for improvements ranging from better customer service to a reduction in unnecessary expenses, avoiding their failure.