Financiamento coletivo na universidade: uma análise sobre o estímulo de capacidades colaborativas

Abstract

Retaked as a phenomenon that arises from interpersonal relationships even before monetary institutionalization, crowdfunding takes place in the space of interactions, where projects of collective interest are financially supported by different audiences. In its contemporary configuration, the practice takes place in the digital environment, with the apparatus of online platforms, which the visibility of a project extrapolates physical barriers and reach the crowd. Therefore, crowdfunding assumes a collective intelligence, as the entrepreneur and the crowd interact in different ways. Designing these arrangements for the university context, the practice stimulates reconfigurations of resources linked to the notions of feeling, learning and transforming. These are new dynamic capabilities incorporated by all the actors involved that take place in the flow of actions carried out in the experience. To understand how the dynamic capabilities stimulated by crowdfunding promote the interaction between university and society, this research analyzes the <Renasce Museu= campaign. Promoted by the Museum of Natural History and Botanical Garden of the Universidade Federal de Minas Gerais (MHNJB-UFMG), the initiative is the first to have direct involvement of researchers, in addition to the university's administrative structure, and has reached contributors throughout Brazil and outside the country. Focusing on the interactions between the actors involved, the investigation method worked with in-depth interviews, questionnaires and metrics of the digital environment, resulting in the validation of the flow of collaborative capabilities proposed by Fehrer and Nenonen (2020): the vision, which focuses on the initials activities for the formation of the public network; dynamic business modeling, linked to the adaptation and absorption of resources for the practice of crowdfunding; the engagement that creates bonds with the adhering audiences; and the social continuity of the benefits stimulated by the campaign. The results configure crowdfunding as a creative intermediation practice that brings university and society closer, proposing more integrative relationships.