Consumo ecologicamente sustentável: a necessidade de estabelecer novos hábitos

Abstract

This work aims to provide information to the broad public about the real need for immediate effective action in relation to current consumption practices, taking into account their seriousness and their impacts on all life on the planet. There is an urgent need for global awareness and changes in habits to guarantee the survival of current humanity and future generations. For this reason, the identification of stages of change, proposed by the Transtheoretical Model, can help to motivate changes in behavior towards ecologically sustainable consumption. In order to measure each individual's knowledge and engagement in this type of consumption, a structured questionnaire was applied to a sample of forty citizens, in which respondents chose the option that best describes their behavior. Data were analyzed statistically. It is concluded that each person's perception of sustainable consumption differs from the real meaning of the action, according to the corresponding concept.