The impact of Pampulha Modern Ensemble UNESCO nomination as a world cultural heritage on TripAdvisor's reviews
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Universidade Federal de Minas Gerais
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Resumo
The study aims to evaluate the impact of Pampulha Modern Ensemble (Belo Horizonte, Brazil) after its nomination as a world cultural heritage, from the users’ reviews and comments on the TripAdvisor website. The information collected from the creation of a web scraper enabled the extraction of data to a structured database and subsequent analysis with the use of text mining techniques. The results showed that the nomination has had a direct effect on the user satisfaction, especially in the first five months after the designation. Despite the positive data, it was noticed that users still do not have a consolidated image of all the attractions of the building complex as a heritage of humanity, as it lacks strategies that propagate them as integrated products, adding value to the sites.
Abstract
Assunto
Big data, Bases de dados e extração da informação, Patrimônio cultural - Brasil, Pampulha, Região da (Belo Horizonte, MG)
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Heritage, Patrimônio Cultural, Arquitetura, Big data, web, representação do conhecimento
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Endereço externo
https://www.unescochair.usi.ch/wp-content/uploads/2020/04/HTHIC2020_Preceedings_202004.pdf