Neuromarketing: união do Marketing com estudos científicos

Abstract

Neuromarketing is a strand of knowledge, or we could call it a Marketing specialization, which scientificizes understanding of behavior, choices and preferences, purchasing decision making, as well as the stimuli that contribute to the influence of consumption. Neuromarketing has been an ally of some companies, seeking to excel in the market and developing strategies to increase sales or create customer engagement and loyalty. This bibliographic review seeks to objectively contextualize Behavioral Neuroscience, to the detriment of other areas of concentration, Marketing, the beginning of Marketing research using Neuroscience techniques, the correlation between consumer behavior and brain structures and some examples of findings. and strategies that were created from these studies