Os princípios ativos da redpill : como se diferenciam e se assemelham às temáticas tratadas pelos principais atores sociais da machosfera brasileira

Abstract

This paper is situated within the fields of digital sociology, masculinity studies, and studies on far-right groups. It takes the Brazilian manosphere as its object of study, with the objective of mapping the themes discussed by its main actors. The research also seeks to identify the main categories formulated by manosphere groups, the differences among them, the relationship between the Brazilian manosphere and the international manosphere, and its relationship with the traditional structures of patriarchy. The podcast Redcast is taken as the empirical object of analysis. A period of 192 episodes was selected, defined by the moment when one of the podcast hosts left the program. Of these 192 episodes, only 119 were available on YouTube, and all of them were transcribed using the plugin “Seek Subtitles for YouTube.” After this stage, the episodes were organized into individual files and transferred to Voyant Tools, where a series of textual analyses were conducted. The word frequency tool was used to identify the main themes discussed in the podcast, and within each theme the phrases tool was used to analyze the most frequent phrases related to each topic. The analysis showed that there is a clear echo of neoliberal discourse within the podcast, with several participants connected to the sale of seduction courses or courses on how to become a “high-value man”. In addition, the discourse of the participants presents the roles of men and women as opposite yet complementary. Finally, a strong emphasis on family-related elements was observed: the figure of the single mother is often portrayed as manipulative and exploitative, while the family father is described as a respectable man who wants to care for his children, whereas the mother allegedly uses them as a means to manipulate him.