A criação de valor para as empresas através do conhecimento gerado pelas redes sociais

Abstract

The current digital age is the main pillar of the knowledge economy and the great facilitator of the process of sharing ideas. The behavior of employees and consumers has changed. Sharing ideas is the foundation of networks. Any exchange of information and knowledge passes through a network of actors and form a chain of values recognized by the market. What are the most important influences for the formation of networks of value within the company? How to get valuable knowledge and manage it in the social networks of businesses and organizations? This work will be based concepts of knowledge, learning, organizational communication, social networking Web 2.0, market value, innovation and safety in the use of social networks. All aiming to define the use of social networks as a trainer of value from the generation of new knowledge for firms. This study aims to identify how these interactions, from social networks can create value for companies and organizations, demonstrating how they are defined and contribute to the emergence of new and relevant knowledge to form value within companies.