Intervenção educativa alimentar e nutricional: percepções de frequentadores de restaurantes populares de Belo Horizonte/MG

Abstract

The objective of this study was to identify the effect of a food and nutritional educational intervention with the use of a television set with visitors to popular restaurants in Belo Horizonte / MG. This is an intervention with 4 workshops involving 14 visitors to two popular restaurants in Belo Horizonte / MG. Data collection took place through recording of the workshops. The transcribed dialogues were analyzed using the thematic-categorical Content Analysis technique proposed by Bardin. After the transcription of the speeches, the individualized reading of each statement followed, in which the following categories emerged: 1) Telenovela: scenes, characters that played and the environment; (2) Adequate and Healthy Eating: doubts and knowledge brought; (3) Difficulties reflections and intentions for changes in food (4) Soap opera as an educational strategy: learning and possibilities for expansion. It is concluded that the educational intervention, mediated by the telenovela, marked and affected the participants by the intensity of the sensations and emotions that it was able to produce. In addition, it helped to understand the objective reality, focused on the subjective dimension, and translated into a powerful strategy to overcome the difficulties inherent in traditional, superficial and fragmented educational practices, still present today.