Black friday ou black fraude? Ou como não cair nas armadilhas do consumismo

Abstract

This study describes a project proposal to be implemented in the English class as an additional language in the context of public high schools. Both the theme and driving question of the project are presented as Black Friday or Black Fraud? Alternatively, how not to fall into the traps of consumerism. Its main goals encompass understanding the historical and cultural origins behind Black Friday, establishing relationships between the commercial date in its country of origin and Brazil, and analyzing and unfolding the verbal and non-verbal advertising strategies to persuade and defraud consumers during this shopping season. For the end product, students will produce a multimodal consumer guide based on the information gathered as solutions for the driving question. The present work intends to perceive a meaningful approach to language teaching from its social and discursive perspectives, considering its plurality of semiosis, cultures, and modalities. The theoretical guidance for this study revolves around the pedagogy of multiliteracies, generated by the New London Group (1996), the Project-Based Learning approach, and skills and competencies highlighted in Base Nacional Comum Curricular.