Análise da matriz SWOT como ferramenta de planejamento estratégico: um estudo de caso para empresa de transporte.

Abstract

The objective of this work was to carry out a case study at Company X in order to analyze how the SWOT Matrix contributes as a diagnostic tool for companies in the transport logistics segment. It is important topic to be developed because this Matrix allows the diagnosis of the current situation of the company to be carried out in order to assist in the most appropriate decision making process in relation to business process management methodologies. To achieve the proposed objective, the research methodology adopted was a case study with a descriptive research strategy. The results achieved made it possible to show that the SWOT Analysis at Company X proved to be an efficient instrument for the identification of strengths, weaknesses, opportunities and threats and, from that, to make it possible to diagnose the real situation, considering a global assessment of these Matrix variables, as well as monitoring the internal and external environments. It was concluded that in Company X, the SWOT Matrix as a diagnostic tool contributed to carry out the internal analysis by surveying the strengths and weaknesses. From this, it becomes feasible to obtain data that is rarely observed, in order to help improve routines and implement a management method