A importância da gestão do conhecimento e da informação no processo de design thinking

Abstract

With technological advances, an organization needs to restructure itself to keep its relevance in the global market. Customers nowadays have a wide range of information that allows them to compare between competing companies' products and find the best cost-benefit relation. To stay competitive, companies have to think beyond, hold expenses and understand the customer. To stay competitive, companies have to innovate, think differently, but how can they work the knowledge and information they already have and better them? The present work approaches Information Management, Knowledge Management and Design Thinking concepts, interrelating among them and showing it is possible to create and aggregate new knowledge when applying Design Thinking methodologies and its tools. Besides all this, this paper displays the importance of sharing the knowledge of people from different areas in the organization, to generate new knowledge and solutions, allowing the participants to have a bigger picture view of the process and to share experience, turning implicit knowledge into explicit knowledge, making a co-creating environment possible. This paper was created by reviewing literature, searching for concepts and information that would allow for a qualitative view of Design Thinking's benefits, along with Knowledge and Information Management, and showing the importance of the human factor in the search of a new way of thinking and creating solutions. The interrelation among several areas in an organization allows for the knowledge and information exchange, which are essential for the creation of new knowledge. Implicit and explicit knowledge management and information management make solution creation possible, but when used with Design Thinking methodology, you can search for innovative solutions, making people feel as they are part of the innovation process and start to think their own workflows and actions differently, bringing innovation and allowing the organization to stay competitive in a globalized market.