Etiquetas inteligentes: avaliação do uso de etiquetas RFID em um supermercado do segmento varejista

Abstract

This study focused on RFID technology in the retail segment as an alternative which can impact in a fast and efficient service , ensuring greater customer turnover and productivity to the company . Attempted to describe RFID as a bet for these problems that are common control , inventory , logistics and other challenges for supermarkets . He wondered what kind of monitoring RFID technology enables , if implanted in a supermarket in order to add to this competitive advantage ? The aim was to critically analyze the technology of intelligent RFID tags inserted in the context of retailing , specifically in the dynamic scenario of a supermarket. The methodology included the type of literature review and case study . For the studied company , it became clear that RFID tags deployed in reality the supply allows the use of system to collect real-time data of different products in different locations from the supermarket , ensuring a character of convenience, accuracy and comfort to the end customer . It was concluded that the RFID system , especially for a supermarket , can occur in applications of highly diverse, ranging from the control of production, distribution logistics, to marketing of the products to the end customer , product or very little added value .