Greenpeace, espetáculo e internet: o intercruzamento entre diferentes modos de comunicação para a sustentação de debates na esfera pública

Abstract

This paper argues that Greenpeace get - through a set of communication resources - to produce critical contributions for the public sphere in order to obtain what is called standing in public debates. The key elements of this set explored were both spectacular such as digital features communications that are part of the strategy of communication of Greenpeace. It is argued, then, that this civic organization produces in its communication policy two crucial elements that are vital to support public debates. These elements constitute itself from the visibility and the discutibility of the entitys contributions directed to critical debates in which it engages. They are produced with different levels of intensity respectively by two interactional loci. First, we have the media and, secondly, then Greenpeaces institutional page on the Internet. Thus, while visibility is produced, with greater emphasis, on the scope of interactive media loci, the discutibility is produced with a higher level of sophistication and complexity on the digital communication of Greenpeace.