Plano de negócios : Loja CK Modas BH

Abstract

BUSINESS PLAN: CK MODAS BH The following project aims to verify the feasibility of a women's clothing and accessories store in the city of Belo Horizonte-MG. To obtain such analysis, a business plan was made - an analysis method that verifies market segmentations, projects the profile of the target audience, in addition to making predictions of possible challenges to be overcome. The methodology addressed in the study was a review of bibliographies that address the creation of the business plan, as well as case studies for better guidance. Data collection was also carried out from social networks and customer responses to a questionnaire, data that contributed to the creation of a profile of possible customers, in addition to understanding their demand and expectations for the enterprise. From this, it was possible to recognize the strengths and weaknesses, understand that hiring consultants is feasible for the business to leverage, set up a strategy to ensure better customer satisfaction.