Os efeitos da abordagem analítica e da gestão orientada para processos sobre o desempenho organizacional de micro e pequenas empresas brasileiras dos setores da indústria e de serviços

Abstract

The paper compiles the results of a study which addressed the effects of business process orientation and business analytics on the performance of small and medium companies in Brazil, as well as the importance of size as a moderator of these effects. A survey was conducted with 469 companies from various segments of Brazil’s industrial and services economies. Data analysis included descriptive analysis, reliability tests, and structural equation modeling. A significant portion of the companies’ performance variation (47.5%) was explained by the regressors of the structural model, and the findings also indicate significant statistical disparities between medium and small companies, suggesting size might be a moderator in the investigated relationships, reinforcing the potential for future research on the theme.