Memórias e existências: identidade e valores na representação social do patrimônio no recôncavo da Bahia

Abstract

This thesis presents the study of two religious monuments: Church of Our Lady of Monte and Chapel of Our Lady of Vencimento, currently in a state of degradation, located in the Reconcavo of Bahia, trying to analyze and investigate the symbolic and imaginary aspects related to these assets from the perspective of their communities. It is understood that the assignment of values to cultural heritage through social practices beyond the objective sphere, encompasses the symbols, affective relationships with space, identity and memory. For the analysis of these fundamentals followed the methodological steps suggested by social representations theory and content analysis, for allowing the identification data with goals and effective parameters, conducted through quantitative and qualitative approaches, with random samples, using the technique of structured interviews, questionnaires and forms applied in the communities of district of Monte Reconcavo and the populated of Vencimento, where the monuments are located. We conclude this survey that communities establish an identity and symbolic relationship with their goods, revealed by their social representations, which are expressed in different bonds, which they are inferred: the appropriation of meanings and values.