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Type: Dissertação
Title: The co-creation of Russia’s image value by Brazilian students
Authors: Ana Carolina Silva Ferreira
First Advisor: Ricardo Teixeira Veiga
Abstract: This empirical-theoretical study sought to understand the co-creation of Russia’s image value by Brazilian students. The research was based on a case study, using a descriptive qualitative methodology. The method of semi-structured interviews and content analysis technique were used to make it possible. Theoretical contribution from recent studies and theoretical frameworks on topics such as Image and Value Co-creation in the S-D Logic were used for substantiation. It was possible to observe that defining the created image of Russia from the different notions that students have, especially before traveling, was somewhat difficult because of the lack of information or distortion thereof. Furthermore, this study sought to present the difficulties faced by students in Russian universities. Ofttimes, the cultural differences between the two countries make Brazilians find difficulties adapting. However, many choose to stay in the country for the opportunities perceived. This study also observed the various contributions of academic tourism to the personal and professional development of the subjects. Plus, it was possible to see how the co-created image was being built in a very particular way, starting from the trajectories of each subject, their experiences, the imaginary, and their visions for the future. Finally, the answers to the research questions were obtained, resulting in contributions to studies on this topic. The Russian university and the country itself are institutionally responsible for control and coordinator, but these are only two of the players involved in the exchanges. Brazilian students are beneficiaries, but they respond individually and in a subjective manner. As a result, a need to ensure balance in value proposals has been noticed. For future comparison, further research may be conducted with other groups of individuals, including Russians living in Brazil or students of other nationalities studying in Russia.
Subject: Turismo
Universidades e faculdades
Estudantes brasileiros no exterior
language: eng Brasil
Publisher: Universidade Federal de Minas Gerais
Publisher Initials: UFMG
metadata.dc.publisher.program: Programa de Pós-Graduação em Administração
Rights: Acesso Aberto
Issue Date: 4-Jul-2021
Appears in Collections:Dissertações de Mestrado

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