Use este identificador para citar ou linkar para este item:
http://hdl.handle.net/1843/46118
Tipo: | Artigo de Periódico |
Título: | Strategy alignment in service system: the fit between the strategies of value proposition and of the service supply chain |
Autor(es): | Leila Scanfone Noel Torres Junior |
Resumo: | The increase in competitiveness in the services sector means that organizations in this area are looking for a more efficient management. Thus, there is a lot of interest from managers and academics in understanding the effort that service organizations are making to align their strategies. The purpose of this paper is to reveal the alignment between the Value Proposition Model (corporate strategy) and the Supply Chain Strategy (functional strategy) in two services provided by a Brazilian Public Institution, using the Process-Chart Network Diagram (PCN Diagram). This study uses a qualitative and descriptive study, based on multiple incorporated cases studies. The results show that this alignment is a necessary condition for delivering the value proposition of the service. Moreover, it has been found thatthe PCN Diagram can be used as a tool to facilitate identification of this alignment. |
Assunto: | Logística empresarial Administração |
Idioma: | eng |
País: | Brasil |
Editor: | Universidade Federal de Minas Gerais |
Sigla da Instituição: | UFMG |
Departamento: | ENG - DEPARTAMENTO DE ENGENHARIA PRODUÇÃO FCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS |
Tipo de Acesso: | Acesso Aberto |
URI: | http://hdl.handle.net/1843/46118 |
Data do documento: | 2017 |
metadata.dc.relation.ispartof: | Global Journal Of Management And Business Research: Aadministration And Managemen |
Aparece nas coleções: | Artigo de Periódico |
Arquivos associados a este item:
Arquivo | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Strategy Alignment in Service System.pdf | 3.01 MB | Adobe PDF | Visualizar/Abrir |
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