Strategy alignment in service system: the fit between the strategies of value proposition and of the service supply chain

Leila Scanfone; Noel Torres Junior

Please use this identifier to cite or link to this item: http://hdl.handle.net/1843/46118

Type:	Artigo de Periódico
Title:	Strategy alignment in service system: the fit between the strategies of value proposition and of the service supply chain
Authors:	Leila Scanfone Noel Torres Junior
Abstract:	The increase in competitiveness in the services sector means that organizations in this area are looking for a more efficient management. Thus, there is a lot of interest from managers and academics in understanding the effort that service organizations are making to align their strategies. The purpose of this paper is to reveal the alignment between the Value Proposition Model (corporate strategy) and the Supply Chain Strategy (functional strategy) in two services provided by a Brazilian Public Institution, using the Process-Chart Network Diagram (PCN Diagram). This study uses a qualitative and descriptive study, based on multiple incorporated cases studies. The results show that this alignment is a necessary condition for delivering the value proposition of the service. Moreover, it has been found thatthe PCN Diagram can be used as a tool to facilitate identification of this alignment.
Subject:	Logística empresarial Administração
language:	eng
metadata.dc.publisher.country:	Brasil
Publisher:	Universidade Federal de Minas Gerais
Publisher Initials:	UFMG
metadata.dc.publisher.department:	ENG - DEPARTAMENTO DE ENGENHARIA PRODUÇÃO FCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS
Rights:	Acesso Aberto
URI:	http://hdl.handle.net/1843/46118
Issue Date:	2017
metadata.dc.relation.ispartof:	Global Journal Of Management And Business Research: Aadministration And Managemen
Appears in Collections:	Artigo de Periódico

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