Reading ads with critical eyes

Please use this identifier to cite or link to this item: http://hdl.handle.net/1843/BUBD-9D7GNR

Full metadata record

DC Field	Value	Language
dc.contributor.advisor1	Vicente de Paula Andrade	pt_BR
dc.contributor.advisor-co1	Elisa Cristina de Proenca Rodrigues Gallo	pt_BR
dc.contributor.referee1	Elisa Cristina de Proenca Rodrigues Gallo	pt_BR
dc.contributor.referee2	Ana Lucia Almeida Gazzola	pt_BR
dc.creator	Vera Lucia de Oliveira Menezes	pt_BR
dc.date.accessioned	2019-08-10T14:49:44Z	-
dc.date.available	2019-08-10T14:49:44Z	-
dc.date.issued	1987-02-20	pt_BR
dc.identifier.uri	http://hdl.handle.net/1843/BUBD-9D7GNR	-
dc.description.abstract	The aim of this work is to show the importance of the study of advertising language in the classroom as a contribution to the formation of critical readers. Emphasis is put on the persuasive aspects of advertisements, the manipulation of human needs, the underlying ideology and the written and iconic devices used to influence consumers. Some suggestions of pedagogical activities are provided in order to show how the theory discussed can be translated into practical exercises.	pt_BR
dc.description.resumo	.	pt_BR
dc.language	Inglês	pt_BR
dc.publisher	Universidade Federal de Minas Gerais	pt_BR
dc.publisher.initials	UFMG	pt_BR
dc.rights	Acesso Aberto	pt_BR
dc.subject	Estudos Linguísticos	pt_BR
dc.subject.other	Leitura critica	pt_BR
dc.subject.other	Análise do discurso	pt_BR
dc.subject.other	Publicidade Linguagem	pt_BR
dc.subject.other	Semiótica	pt_BR
dc.title	Reading ads with critical eyes	pt_BR
dc.type	Dissertação de Mestrado	pt_BR
Appears in Collections:	Dissertações de Mestrado

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