Please use this identifier to cite or link to this item:
http://hdl.handle.net/1843/BUBD-9D7GNR
Type: | Dissertação de Mestrado |
Title: | Reading ads with critical eyes |
Authors: | Vera Lucia de Oliveira Menezes |
First Advisor: | Vicente de Paula Andrade |
First Co-advisor: | Elisa Cristina de Proenca Rodrigues Gallo |
First Referee: | Elisa Cristina de Proenca Rodrigues Gallo |
Second Referee: | Ana Lucia Almeida Gazzola |
Abstract: | . |
Abstract: | The aim of this work is to show the importance of the study of advertising language in the classroom as a contribution to the formation of critical readers. Emphasis is put on the persuasive aspects of advertisements, the manipulation of human needs, the underlying ideology and the written and iconic devices used to influence consumers. Some suggestions of pedagogical activities are provided in order to show how the theory discussed can be translated into practical exercises. |
Subject: | Leitura critica Análise do discurso Publicidade Linguagem Semiótica |
language: | Inglês |
Publisher: | Universidade Federal de Minas Gerais |
Publisher Initials: | UFMG |
Rights: | Acesso Aberto |
URI: | http://hdl.handle.net/1843/BUBD-9D7GNR |
Issue Date: | 20-Feb-1987 |
Appears in Collections: | Dissertações de Mestrado |
Files in This Item:
File | Description | Size | Format | |
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dissertacao_veraluciamenezesdeoliveiraepaiva.pdf | 15.51 MB | Adobe PDF | View/Open |
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